Nine Profiles of Who Your Targets Are and Where They Might Be Online
While marketers may not be spending huge marketing dollars on social media yet, they know they should be using it to reach consumers. Coremetrics’ “Face of the New Marketer” study found that 78% of marketers see social media as a way to gain [...]

If you want to stand head and shoulders above the crowd and be in charge of your career, you must employ the latest Web 2.0 techniques and be willing to change those techniques as they are replaced by newer opportunities.
The only constant is change, and the rate of change is increasing. So the Web [...]

Lately, we’ve had a flurry of clients contacting us about their latest redesign project, wanting to know what advice we can give them. We talk to them, discussing their team’s needs and what is driving the redesign effort.
In many cases, we discover the team is thinking only in the short term. Of course, because they [...]

I have been in the Web industry since 1999; I have already tackled all different dimensions of web projects. Over the many years in the industry I discovered some definitive characteristics about web guys that are inexperienced in delivering larger web projects. Here is an article by David Walsh, with “9 Signs You Shouldn’t [...]

Customers experience a range of benefits from conducting market research on the Internet; but most importantly Retailers benefit its ability to gather their Customers Experience.
An increasing number of companies now use the Internet to gather valuable insight. As a result, online surveys have grown in popularity as companies discover that using the web to seek [...]

Here is a long and pretty detailed list of questions that a website owner should asked himself about his own website. If the answer to every question that follows below was answered with yes, you can be very pleased with yourself and consider yourself the top of the crop, because most websites have flaws for [...]

High Scalability offers some secrets to Amazon’s success based on writings of early employees.
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Teams are small. They are assigned authority and empowered to solve a problem as a service in anyway they see fit.
Work from the customer backward. Focus on value you want to deliver for the customer.
Force developers to focus on value [...]

What is Bounce Rate?
Bounce rate is often confused with Exit Rate. The actual meaning for Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Bounce occurs when a website visitor leaves a page or a site without visiting any other pages [...]

Internet marketing, also referred to as online marketing or Emarketing, is the marketing of products or services over the Internet. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet marketing, both in terms of instant response and in [...]

Here’s a concisely written and well-illustrated book: Don’t Make Me Think: A Common Sense Approach to Web Usability.
Each chapter has tons of screenshots of the various websites that were tested in visually showing you where the problems occur. This is a great practically web book, that it should be in your library no matter [...]